Word: arden
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...star of this semi-surreal video is Elizabeth Taylor, which is fortunate, since a lot is riding on the spot, dubbed "White Diamonds: The Movie." Cosmetics giant Elizabeth Arden is gambling on Taylor's beauty, celebrity and legendary appetite for diamonds to launch its new perfume in the face of tough odds. Times are shaky in the $18.5 billion U.S. cosmetics and toiletries industry, yet no fewer than three giants are launching new fragrances this season, reportedly spending as much as $25 million each on advertising alone...
Conte faces a challenge by John R. Arden but is likely to be around for a 17th term, continuing his role as the dean of the state delegation...
...Women offensive," she said. "They don't want to believe that their wives and mothers and girlfriends can be so catty. But the cafe society and the Upper East Side spawned them in the hundreds. [The characters] were sketchy perhaps, but not untrue to what you overheard at Elizabeth Arden or in a fitting room at Bullock's Wilshire...
...reason for the drama boom is that a rising number of cases reaching the courts involve complicated business disputes. The result is juror boredom. "Jurors come into the courtroom expecting Perry Mason," says San Diego- based Actor-Director Ronald Arden, who has been coaching lawyers for a decade. "But most of the time they're getting Mickey Mouse." The emphasis on unemotional analysis inculcated in law school can actually work against the attorney who is trying to convince ordinary human beings. "As a whole, we don't use our bodies or voices well," admits Attorney Jerry Coughlan of the National...
Most companies started in the past by women specialized in fashion, food and other areas traditionally viewed as women's work. Examples of early successes: Florence Nightingale Graham co-founded the Elizabeth Arden cosmetics company in 1910, and Margaret Fogarty Rudkin started Pepperidge Farm in 1937. But today women own all kinds of firms. While the majority are service companies (women own nearly half of all retail businesses, for example), female entrepreneurs are also making rapid headway in manufacturing, construction, mining and other industrial fields...