Word: arden
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...driving woman, Elizabeth Arden gets up early every day, even if she's been up late the night before. She okays all her ads, thinks up most of the names for products (Blue Grass, April May, It's You, White Orchid, Winged Victory), and found time to get married to Tom J. Lewis (for 15 years) and to Russian Prince Michael Evlanoff (for 13 months). She is unmarried now. She has her own ideas of perfection, and demands it of her employes, even if a chemist has to spend days remaking a color until Arden herself thinks...
...conditioning of beauties and beasts obviously had something in common, and 15 years ago, in New York State's horsy Saratoga Springs, the thoroughbred bug bit Elizabeth Arden. She bought a $1,000 yearling race horse named How High, and hired not so high (5 ft.) Clarence Buxton as trainer. Elizabeth Arden, who had no children, fluttered out to her barn, talked baby talk to her first horse, spoiled him. They parted company because Trainer Buxton treated him like a horse...
Says Elizabeth Arden: "A beautiful horse is like a beautiful woman." An ugly horse doesn't stay long in Arden's barn, even if he can outrun Satan. About two mornings a week she shows up at the track to make sure her "darlings" don't get too much fresh air, or too little. She worries about flies biting them, and orders screens. Her horses once came down with a misery, and Arden ordered them rubbed down with her Ardena skin tonic instead of horse liniment, which, she said, smelled terrible. The trainer told her the stuff...
...next four trainers who spun in & out of Arden's revolving door remarked recently: "Seems we spent more money for paint than for anything else." One capable trainer, grizzled Guy Bedwell, told her off before she had a chance to tell him. A half-dozen others came & went before Tom Smith came along...
Silent Tom. Many a millionaire has ransomed his kingdom for a race horse, and ended up with a big oat bill. The difference, in Millionaire Elizabeth Arden Graham's case, is that Tom Smith spent her gold and brought home silver cups. Tom Smith is a shortish, pale and poker-faced old codger nearing 70, who is less of a chatterbox than Calvin Coolidge. His silences awed the lady. He spends a lot of time just staring at his horses through wise eyes, and when he is through, a horse knows he has been cross-examined...