Word: ardened
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Lastly, Bloom offers us Rosalind and the lyrical forest of Arden. While she touches on some serious moments (i.e. the orphaned Rosalind dismissed at whim from the protection of the court), Bloom concentrates most of the portrait on the game-playing and love-playing in the forest...
Elizabeth Arden boasts that its Ceramide Time Complex Capsules contain various ingredients, including retinyl palmitate, and vitamins E and F, that together "fix, replenish or repair the barrier function of the skin." Shisheido touts Bio-Performance as a "super-revitalizer" that awakens the "skin's youthful balance." Avon is pushing three different antiaging treatments: BioAdvance (with vitamin A), Collagen Booster (vitamin C) and a new product to be introduced next year, Aneu (alpha-hydroxy acids). As for cellulite nostrums, Arden promotes its gel and moisturizer by citing clinical tests "from a renowned university in France." Lancome says...
Fame may come from the fashion magazines, but it is the big cosmetics contracts that bring in the serious cash. A top model agrees to represent a line of makeup for Elizabeth Arden, say, or Estee Lauder for a set time period. A major contract would be worth $5 million and run three or four years. Supermodel Crawford signed a four-year deal with Revlon in 1989 that is said to total around $4 million; Paulina Porizkova's exclusive long-term contract with Estee Lauder is probably worth more than $6 million...
...Arden has the least anxiety about attracting customers because Taylor has just embarked on a national tour. "Bringing Elizabeth Taylor into a store is more than anyone else has to offer during a recession," says Arden vice president Clare Cain. The actress proved her merchandising powers with her first signature scent, Passion. Why does Liz's succeed while other celebrities' fragrances have failed? Arden CEO Joseph Ronchetti explains, "Liz Taylor is an individual that a lot of people will relate to. We've all known people with drinking problems, we've all had weight problems, and she's coped...
...power bottles. At the time it spelled freedom and modernity to women, and it is still immediately identifiable. Now companies look for a mixture of old-fashioned quality and contemporary flair. Klein's pristine tube for Escape began in his mind as an appurtenance in an English travel case. Arden headed down to the rhinestone mines. For SpellBound, Lauder added a detachable atomizer, achieving a sort of nostalgic novelty. "Success is like a one-armed bandit," observes Pierre Dinand, a French designer who has created more than 300 perfume bottles, including those for SpellBound and Escape. "To succeed, you need...