Word: ardened
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...race time, Elizabeth Arden and about 100,000 other people (previous attendance record: 95,000) would be sardined into Matt Winn's Derby grounds at 4th and Central Avenue...
Impossible Assistants. Elizabeth Arden Graham has made femininity a science, and probably earned more money doing it (an estimated $20 million) than any businesswoman in history. In 78 countries where her powders & perfumes are sold, Elizabeth Arden is a magic name printed diagonally on vari-shaped bottles and boxes. Elizabeth Arden, the woman, is sixtyish, not much over five feet in height...
...grand showcase of the Arden beauty empire at 691 Fifth Avenue is guarded by a grey-liveried doorman and a red door marked simply, Elizabeth Arden. Inside, and scattered over a labyrinth of seven floors, is the amazing factory where ladies (from 2½ years to 84) go to get remodeled. The raw product is examined, diagnosed and then put on the Arden production line...
...finished product-what comes out after being rubbed, scrubbed, flexed, scented, shampooed and even clothed (by Antonio Castillo of Paris)-is emotionally as well as physically restored. The New York salon, No. 1 in her empire, is one of 20 Arden beauty repair shops in the U.S. and 15 more scattered about Europe, South America, Canada, Australia and Hawaii. Elizabeth Arden makes even more from manufacturing and selling Ardena products...
Revolving Doors. Elizabeth Arden is a dreamed-up name. She was born-in the little Ontario village of Woodbridge-with the far more implausible name of Florence Nightingale Graham.* Her father was a huckster whose eccentricity was to use only broken-down thoroughbreds to pull his wagon. Flo tried out as a dentist's assistant and a student nurse in Toronto before traveling to New York in 1906. It was a time when a woman's beauty equipment consisted chiefly of glycerin and rose water; for a woman to "paint" was almost as outrageous...