Word: ardened
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...items. In business with Max Factor are Sons David (London office), Frank (chemical laboratory), Louis (plant superintendent), Sidney (Southern California chemistry student); Sons-in-law Bernard A. Shore (makeup adviser). Max Firestein (hair department). The much kidnapped Jacob ("Jake the Barber'') Factor is a brother. Lately Elizabeth Arden, who operates 22 high-priced beauty salons in the U. S., discovered that interest in socialite endorsements is waning, cast envious eyes at the Factor lineup. She went West, bought a cosmetic company, gave a great many parties. A second rival group are the Westmores, four brothers...
...notable women in Manhattan's Success Set are Mrs. Florence Nightingale Graham Lewis and Mrs. Clara Fargo Thomas. Mrs. Lewis, daughter of a Canadian truckman, now makes nearly a million dollars a year as Elizabeth Arden, cosmetics. Mrs. Thomas, socialite scion of the "Pony Express" Fargos, took up painting after her marriage to a Manhattan realtor. The two women are friends. Last week, between them, they had produced one of the oddest combinations of Culture, Art and Advertising ever seen...
...designed and executed it. Impressed, Soviet Russia's Ambassador to Great Britain, Ivan Michaelovich Maisky, had asked Mrs. Lewis to exhibit it in Russia where Communist maidens are beginning to take a livelier interest in prettying up. Since Mrs. Lewis has no intention of starting a Moscow Elizabeth Arden Salon, she refused his request. Next September she plans to take A Pageant of Beauty on a U. S. tour...
Omitting the 19th Century, the mural leaps headlong into Elizabeth Arden's magnificent 20th. A carved lacquer box spills out a few samples of available cosmetics while everywhere lithe young lady Narcissists skate, ski, sail, dive, fly, play tennis, pose with bubbles or just leap for joy. At the extreme right is a modernistic chair from which to emphasize the advantages of beauty through the centuries, a string of pearls have fallen and on which rest a gentleman's silk hat & gloves...
...chief merit of the show is its excellent dancing. The Modern Dancers group, headed by Dorothy Fox and Esther Junger, offers some truly brilliant choreography in the modern tones. The music is good and provides a satisfying rhythmic background. Among the more amusing song-offerings were Eve Arden's rippingly funny take-off on the American Legion, D. A. R. ladies, entitled "Send for the Militia," and Evelyn Dall's striking presentation of "Selling Sex." Avis Andrews' singing of "You Ain't So Hot," is very effective. Jimmy Save, the comic headliner, is well known for his pantomimic nonsense, which...