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...offing, which would be good for consumers. "They may decide that a 35% margin is worth the trade-off for a better audience share," he says. Morris believes that the collateral damage in this battle will be the smaller content providers that are being paid but aren't bringing the audience: "The cable providers will stop paying them...

Author: /time Magazine | Title: The Networks vs. Cable: The Oscar-Night Battle | 3/9/2010 | See Source »

These differences matter because having a healthy sex life is strongly associated with having a healthy life, period - and also a longer life. Scientists aren't sure about the causal relationship here. Sexually active people tend to be healthier, and healthier people tend to be sexually active. It could be that the fulfillment of sex gives you a health boost, or that being more fit makes sex better - or, more likely, it's a little of both...

Author: /time Magazine | Title: Even in Old Age, Men Want Sex More Than Women Do | 3/9/2010 | See Source »

What all the third wave coffee people have in common is a thinly veiled revulsion at Starbucks and its rivals, in particular the way they overroast their beans. "Coffee beans aren't supposed to be uniformly dark and shiny," says John Moore of Dallis. "Every bean has a level it's supposed to be roasted to, so that you can taste it. Otherwise it's like cooking all meat well done...

Author: /time Magazine | Title: Is Stumptown the New Starbucks — or Better? | 3/9/2010 | See Source »

...Still, overseas influences aren't excluded. Septwolves maintains foreign designers on its staff, and its advertising campaigns use both foreign and Chinese models. But there's no ambiguity about the target. "We've designed styles that are especially tailored to the Chinese," Zhou says. When Chinese consumers really start to make their mark on the world economy, we can expect a lot more of the same...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...nominal symbol of China's peaceful engagement with the world," says Geoffrey Wade, a historian at the Institute of Southeast Asian Studies in Singapore who has translated Ming records pertaining to the voyages. "With him, it's like the Chinese have an ambassador of friendship - a sign that they aren't going to hurt anybody." (See pictures of the making of modern China...

Author: /time Magazine | Title: Searching for Zheng: China's Ming-Era Voyager | 3/8/2010 | See Source »

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