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GOOD WORKS AREN'T ENOUGH. "You can't buy corporate social responsibility," says Richard Edelman, president and CEO of Edelman Public Relations Worldwide in New York City. "You have to do it." Amadi argues that many American companies confuse social responsibility with philanthropy. Nike long prided itself on writing checks to charities in the Pacific Northwest. But for a global brand, that wasn't enough. When activists attacked the company because of working conditions in its Asian factories, says Amadi, a company that had thought of itself as a "good guy" had to rethink its game...

Author: /time Magazine | Title: Global Agenda: How to Talk to Protesters | 11/14/2007 | See Source »

...easy to dismiss petrol-bomb throwers, but when millions of young people feel that the opportunities and costs of globalization aren't being fairly distributed, companies that appear sympathetic may gain a competitive edge. European and Japanese companies report that young graduates ask tough questions about a potential employer's social practices. And European firms, with their more developed commitment to social responsibility, Edelman argues, are developing a "halo effect" among consumers worldwide. For American firms competing globally, that's a reason to know what NGO stands...

Author: /time Magazine | Title: Global Agenda: How to Talk to Protesters | 11/14/2007 | See Source »

...potential gains of vaccination aren't limited to infants and children, say the CDC researchers. Adults can ask their doctors whether they're good candidates for immunization against shingles, meningococcal illnesses, the human papillomavirus (a cause of cervical cancer in women), and, of course, the flu, among other diseases. "By improving vaccine coverage to adolescents and adults, there could be much greater public health benefit," says co-author Sandra Roush...

Author: /time Magazine | Title: Making the Case for Vaccination | 11/13/2007 | See Source »

...work for the mass market, these powerful tools, meant for a physician's expertise, have to be downsized and idiot-proofed, says Dr. Kenneth Beer, head of the Palm Beach Aesthetic Center. "By definition, that means they can't be as strong," he says. "And as a result they aren't going to be as effective as what you'll get in a doctor's office." Syneron's CEO, Doron Gerstel, acknowledges the problem. "It's a real challenge: to get it to work as well as we can but keep it within the safety that is required for home...

Author: /time Magazine | Title: Cosmetics: The Newest Wrinkle | 11/12/2007 | See Source »

Some dermatologists, worried about the possible crimp in their cash flow, aren't in love with the idea of patients treating themselves either. Could these gadgets make dermatologists obsolete? Not likely. If anything, those in the business argue, these self-treatments might entice consumers who want to do something but can't afford to. Eventually they'll be hooked, goes the argument, and visit physicians for more. Says Dr. Bruce Katz, director of the Juva Skin and Laser Center in New York City: "It's just like hair color. Sure, you can do it yourself...

Author: /time Magazine | Title: Cosmetics: The Newest Wrinkle | 11/12/2007 | See Source »

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