Word: arenaâ
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Dates: during 2006-2006
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...high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena???especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen in the standings. All of this, of course, started with shoes. And shoes still account for 70% of their business...
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