Word: arens
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Dates: during 2000-2009
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...thought, what is this garment? I started to do the research. It is in fact body-shaping underwear and it says things on the website like, "It's power panties." The only thing I could think, truly, is that if women had power, they wouldn't need Spanx. Aren't I right? So I threw them away...
...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...
Social games have drawn people who would never touch a console game or World of Warcraft--stay-at-home mothers, office workers looking for a five-minute break, families. This is partly because they feel safer playing with their friends and partly because there aren't quite enough other things to do on social networks. But if they start to feel unsafe, the whole house of cards will come crashing down. Michelle is already lost. "I told her never to go to FarmVille again," says her mom. "It's a scam." Or the next killer...
...Help if You Aren't There Persuading fighters to think of laying down their arms might be the easiest part of a new approach. They also need to believe they will be safe if they do so. Many Taliban foot soldiers joined the movement simply because they ended up on the wrong side of a local power equation. As with Jameel in Wardak province, affiliation with the Taliban offered them protection. So if they are going to disarm, they need to be confident that the side they are joining will stay and win - otherwise, desertion could be a death sentence...