Word: ares
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Dates: during 1980-1989
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Affiliation with a network no longer offers the protection from local competition it once did. To stand out amid increasingly stiff competition, many local stations are turning to expanded news programs. Journalism is local television's biggest money spinner, typically accounting for at least a third of a station's...
Cable's growth has made it harder for local stations to win viewers as well. The affiliates are especially hard hit, since they must take 21 hours a week of increasingly unwatched prime-time network programming. They are reluctant to give up that burden, since they receive at least $140...
Yet news coverage is just about the most profitable thing a station can do, in part because production costs typically are less than half those of entertainment shows. And since news stories can be used repeatedly on broadcasts throughout the day, stations can sell more advertising time a minute of...
Like newspapers that subscribe to the Associated Press and other wire services, hundreds of stations are also expanding their reach, and often cutting costs, by subscribing to video news services, swapping coverage with other broadcasters, or making deals to get their stories on cable stations. WWL, the CBS affiliate in...
For 220 broadcast stations, though, perhaps the most important new partnership is the one they have formed with CNN. Both KRON and WSB are among the 121 network affiliates that are CNN partners. The Atlanta-based cable network airs stories provided by its partners via satellite, and distributes the stories...