Word: ares
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Nonetheless, Hispanics, expected to become the country's largest minority early in the next century, are being courted by a record number of publications and television news shows. Roughly 145 Spanish-language newspapers and magazines are published in the U.S. In addition, there are some 30 bilingual or English-language...
Large newspapers are also trying to cash in on the trend: the Miami Herald has considered circulating its daily Spanish edition nationally; the Los Angeles Times plans to make its twice-monthly Spanish insert a weekly next year. Twenty-four dailies carry Vista, an English-language Sunday insert (partly owned...
Many Hispanic journalists with established careers in the so-called mainstream press are attracted to these ventures because of the opportunity to focus exclusively on the Latino community. Guillermo Martinez, a Cuban who was senior editor of the Miami Herald, left to join Univision, where he heads the news department...
While these journalists share a commitment to cover Latin communities here and abroad, they are divided over which language is the most effective vehicle for reaching their audience. Manuel Casiano, founder of the Puerto Rican magazine Imagen, favors Spanish, noting that 97% of Hispanic adults living in the U.S. today...
By far the biggest challenge for the Hispanic media is winning over advertisers who question the value and size of their audience. "Corporate America thinks of some poor guy living in a barrio who just came over the border," complains Estrada, who claims that half his readers make $40,000...