Word: argenti
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...many variables, how can a company prepare? Crisis cowboys force them to think about the unthinkable. "Whether you're a school with a lot of young students or an airline with lots of people traveling, you know that there are 10 things that could happen to you," says Paul Argenti, a Dartmouth professor who advises major investment banks on crisis p.r. "Think about them ahead of time, and how you would deal with them." Argenti says JetBlue enjoyed a trouble-free ascent in the airline industry, leaving the company unprepared for this year's customer-service nightmare. "When...
...Dezenhall, who has represented such companies as Procter & Gamble, ExxonMobil, Eli Lilly and GE, "the amount of money spent on crisis management is a drop in the bucket compared to what you might lose." Corporations routinely analyze how political risk or interest-rate risk might affect their bottom line. Argenti says the "reputational risk" of handling a crisis poorly should be part of the equation...
There might be little a p.r. consultant can do to erase the image of fat, happy rodents running around your restaurant. But trying to downplay the event is no longer possible. "You can't not do it," Argenti says about preparing for the worst. "You can't just say, we're going...
...Little Book series reminds Paul Argenti, a professor of corporate communication at Dartmouth, of the original self-help blockbuster, The Power of Positive Thinking, published in 1952. Both, he says, are popular for the same reason. "People are looking for very simple answers to relatively complex questions," Argenti says. "I don't think you're going to find it in a little red, gold or black book. But absent a deep dive into the subject or a tutorial with a world-famous practitioner or academic, this is not a bad way to get some instant information into your system." Full...
...part of the Interpublic advertising agency. But Stewart, as usual, is following her own course. The day after her indictment, she took out a full-page ad in USA Today proclaiming her innocence and launched a website, Marthatalks.com where supporters are encouraged to send her e-mail messages. Argenti, now a professor at Dartmouth's Tuck School of Business, says this is where Stewart excels: "She is a master at communicating with one constituency--her customers." She will now have to try her hand with another one--a jury. --With reporting by Michael Weisskopf/Washington