Word: argenti
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...accused felon, Martha Stewart was a person who would stand her ground, no matter what. In 1987, when Stewart was negotiating with Kmart for the licensing deal that would turn her into, literally, a household name, she was just a popular cookbook author--"a nobody," says Paul Argenti, who worked on the project as a consultant to Kmart's CEO. Nevertheless, she stood up to Kmart's top executives, who wanted her to take an exclusive deal with the Lifetime cable channel to help promote the new line. "She's very passionate when she thinks she's right," says Argenti...
...blessing. It is a convenient, highly democratic, informal medium for conveying messages that conforms well to human needs. E-mail is perhaps the ideal platform, for example, from which to run a global project. "It is one of the great innovations of the last 20 years," says Paul Argenti, a professor of management communications at Dartmouth's Tuck School. But Argenti and others also say it is a medium whose function is confusing, in part because the process is so easy and informal that people treat it as they do conversation. "It's a never-never land between talking...
...rules: Never discuss bad news, never criticize and never discuss personnel issues over E-mail. And if there's a chance what you say could be taken the wrong way, walk down the hall to discuss it in person or pick up the phone. "Think before you write," says Argenti. "The most important thing to know is what not to write." For American companies stretching to keep pace with the E-mail revolution, that advice may be the best message of all. CC it to everyone...