Word: argumentative
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Dates: during 1950-1959
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MADISON AVENUE calls it "the Filter Derby." U.S. Congressman John A. Blatnik calls it "a lot of hot air." In the hotly competitive tobacco industry, the claims fly thick and fast, with half the firms advertising that their filter fliters best of all. To settle the argument, the Federal Trade Commission wants a single, standard test for all filters. Meanwhile, for what the public, the companies, the U.S. Congress thinks, see BUSINESS ESSAY, Those Cigarette Claims...
...might be tailored by the producers to fit a contestant's known areas of knowledge or ignorance, but the possibility of more blatant hanky-panky than that seemed remote. Too much money was at stake, too many people were involved, and if one show went sour-so the argument ran-they would all be suspect...
...argument was only too correct. When Dotto (TIME, Aug. 11) was summarily dumped by both its networks (CBS in the morning and NBC at night) and its sponsor (Colgate Palmolive Co.) last week, its guilty secret was impossible to keep. Dotto had been crooked...
...King Sano brand so that the smoke now carries "26% less tar than any other cigarette." Of ten major brands in fierce competition for the filter-cigarette business, five claim that their filters filter best-and each backs its claim with an impressive array of tests. The argument over which to believe has interested the Federal Trade Commission and Congress. Says Congressman John A. Blatnik, chairman of a House subcommittee that investigated cigarette advertising: "There are so many claims and counterclaims that we just do not know how much tar and nicotine is involved...
...spokesman for the Middle Eastern status quo, good or bad, but as a power devoted to orderly international evolution. In the process, the half-convincing Soviet picture of the U.S. and Britain as an "aggressor" in the Middle East was destroyed, and the General Assembly diverted from sterile argument to the more positive task of trying to find a remedy for the conditions that had prompted the landings in Lebanon and Jordan...