Word: arlen
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...Thirty Seconds, Michael J. Arlen...
NONFICTION: Fatal Flowers, Rosemary Daniell ∙ Maybe, Lillian Hellman Philosophy and Public Policy, Sidney Hook ∙ The Last Nomad, Wilfred Thesiger ∙ The Return of Eva Peron, V.S. Naipaul ∙ Thirty Seconds, Michael J. Arlen ∙ Wilderness of Mirrors, David C. Martin
NONFICTION: Maugham, Ted Morgan Philosophy and Public Policy, Sidney Hook * Show People, Kenneth Tynan * The Last Nomad, Wilfred Thesiger * The Life of Katherine Mansfield, Antony Alpers * Thirty Seconds, Michael J. Arlen...
Following the production unit's caravan, Arlen discovers a secret New Jersey of suburban houses ideally suited for commercial filming. The Garden State also boasts wide-open spaces, including a rodeo grounds much used by Madison Avenue. The Jersey-born owner incongruously sports a Rocky Mountain accent and wears jeans, boots, a Western hat and a shiny red windbreaker advertising Winston cigarettes...
...Arlen plays it as it lays, scoring easily off the corporate phraseology and such market-research jargon as "psychographic segmentation." He is obviously amused that so much time, money and solemnity can be expended on something as innocuous as a television commercial. But there is no doubt that Arlen also admires the ambition, talent and professionalism of these people he calls "communications era artisans." Thirty Seconds is itself a series of finely perceived, artfully arranged vignettes. So, despite the book's tone of asperity, it is no small compliment when one superior craftsman acknowledges the work of others...