Word: arlidin
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...Vitamin (1964 sales: $21 million) may seem high, but Charlie Revson considers the price cheap enough in an age obsessed by health and about to be presented with medicare. In the trade, there is already speculation about whether he plans to rewrite U.S. Vitamin's product list (Arlidin, Methischol, Aquasol) to bring it more in line with Revlon's−which bears such names as Million-Dollar Red, Fabulash and Pussy Cat Pink...
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