Word: armada
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...some point, the armada of devices we strap to our bodies like tools on Batman's belt will coalesce into a smaller number of multifunction devices. Equipped with radio links, a pda can serve as an appliance-control remote, a digital wallet, a cell phone, an identity badge, an e-mail station, a digital book, a pager and perhaps even a digital camera. There is sure to be a catchy name for this all-purpose Internet-enabled thingy, perhaps Wireless Internet Digital Gadget for Electronic Transactions, or WIDGET...
Rave iconography is already being co-opted by Madison Avenue, which has learned all about digging up the underground and selling the dirt. TV ads for Toyota's Echo have the trippy look and feel of rave flyers (Toyota is sponsoring a U.S. tour of British electronica acts Groove Armada and Faze Action). Every song on Moby's 18-track album Play has been licensed, popping up in ads for the last episode of Party of Five, movies like The Beach and commercials for Nissan's Altima sedan and Quest minivan. Donna Karan's DKNY label plans to use deejay...
...hearing their songs on soundtracks ("If Everybody Looked the Same" has already appeared on the Next Best Thing soundtrack). So Vertigo, their latest album, was such a critical sensation in their native Britain than Elton John apparently bought 200 copies to give to all his friends. Even then, Groove Armada's reputation was built on their creation of laid-back atmospheric tunes-the type that suggest staring out into a Balearic island sunset rather than dancing on a club floor-and the duo's party-moving credentials were yet to be established. Choosing to come into town on a Monday...
Still, Andy Cato and Tom Findlay's DJ set would certainly have made converts out of any wavering non-believers. The duo had apparently arrived late; fortunately, the warm-up DJ did a good job of entertaining the crowd, and the reception when the Armada took to the Karma stage was indulgent. Groove Armada lived up to expectations, opening their eclectic set with some Latin-influenced house tunes (including a tasty remix of Basement Jaxx's "Jump and Shout") before moving on to throw on some breakbeat tunes, some funk and even an old-school track from the Sugarhill Gang...
...buzz on Groove Armada has begun to spread with the recent American release of that same album. Indeed, a bowdlerized version of "I See You Baby" can be heard in a current Mitsubishi commercial. And if their live performance was anything to go by, this is a group that will be heard: on TV, in movies, in living rooms and definitely in clubs. Even without Elton's help.0