Word: armalloy
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...agree that, with its metal bearings, Timex will not keep time as faithfully as an expensive jewel-bearing watch. Lehmkuhl retorts that a Timex should run five years without cleaning, but U.S. Time has tacitly admitted that there is some ground for criticism by recently dropping two of its Armalloy metal bearings in favor of synthetic jewels in vital spots; the company had discovered that the bearings did not properly retain lubricating oil. The switch has not affected the cost of making Timex watches: the jewels cost Timex only 4? each...
Salesmen of U.S. Time Corp. use a surprising trick to sell the company's watches. They take the watches off their wrists and calmly throw them on customers' floors to show how shock-resistant the watches are. The toughness comes partly from bearings of Armalloy, an extremely hard alloy that U.S. Time uses in place of jewels. Says President Joakim Lehmkuhl: "A jeweled watch can be a piece of junk just as a non-jeweled watch can. With the modern metal alloys available, the role of jewels is much overemphasized...
Last week U.S. Time, the world's biggest producer of watches, announced a new line of self-winding, Armalloy-bearing watches that can be thrown not only on floors but also against Swiss competition. Starting with an output of 1,500 a day, U.S. Time will enter a field shunned by almost all U.S. manufacturers. Up till now the Swiss, whose low labor costs let them make jeweled movements more cheaply than American producers can, have dominated the U.S. self-winder market. Lehmkuhl hopes to capture one-third of it by selling his watches for $14.95, roughly half...
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