Word: armanied
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...cruise passengers who had just unpacked for a walk around the deck. The look was liberating for some; for others, it resembled the prize exhibit in a dry cleaners' museum of horrors. Recalls Fred Pressman, president of Barney's New York, the forward-looking store that was Armani's first Stateside champion: "Manufacturers said I was trying to ruin the industry, promoting wrinkles. They didn't see the collection in terms of lifestyle, only as some kind of fashion statement, or misstatement. They couldn't understand why people would want things that wrinkled like that...
...that seems to have been cleared up nicely, thanks. In 1976, the year Pressman was instrumental in introducing Armani to America, the combined sales of the men's and women's lines was $90,000. This year the ante will be a bit higher: $14 million, which accounts for only about 10% of Armani's worldwide revenue. That figure, an estimated $135 million, is a 60% increase over '81 sales...
...prospects for such a success were by no means clear twelve years ago, when Armani had to be cajoled away from his steady $40,000-a-year job designing men's wear for Nino Cerruti. It took the considerable persuasive powers of Sergio Galeotti, then 25 and a draftsman in a leading Milan architectural firm, to lure Armani from the kind of early middle-aged complacency he was slipping into. Armani, the second of three children of a transport-company manager in Piacenza, 40 miles southeast of Milan, grew up during World War II and remembers waking up screaming...
...Italy's largest department-store chains. He helped put together a series of ambitious window displays "showing quality products from countries the ordinary Italian couldn't visit-Japan, India, the United States." They turned out to be products the ordinary Rinascente customer could not afford either, and Armani found himself transferred to the office of Fashion and Style, where, as he says, "employees were sent who had nothing...
...look per bene [respectable]," Cerruti said. "You will do." Then he tossed a pile of materials across the desk and asked Armani to choose what he liked. "Luckily," Armani says, "I chose what he liked. I got the job." Later Cerruti disclaimed credit for discovering Armani. "Discovering a man like Armani is impossible, because he discovered himself," Cerruti insisted. "He had a natural talent, and he is self-taught. He would have stood out from the crowd in any case. Men like Armani are so rare that when one emerges even the blind are aware...