Word: armanis
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Dates: during 2000-2009
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...were born with Armani in our blood, and we will die in an Armani Casa tomb!" says Roberta, 37, head of global and VIP communications, with a laugh. It's not that bad, though. For Silvana, 52, working as the head designer for the Emporio Armani women's label has been a rich experience. "We're always being stretched because he has his own point of view," she explains. "We prepare the collection, and then he comes in and gives his opinion. He is a perfectionist. You always believe you've given your best, and he thinks you can give...
...Armani sets the pace for his design studios and what comes out of them, Roberta sets the agenda regarding who wears Armani?and when?on the red carpet. She was instrumental in the planning of Tom Cruise and Katie Holmes' nuptials, and at any celebrity-driven event, whether it's Cannes or the Oscars, you can usually spot her giggling with Holmes, George Clooney or Martin Scorsese. Indeed, one of her first tasks as an Armani employee was to take Leonardo DiCaprio out clubbing in New York City when he was just...
Last summer Roberta accompanied Beyoncé on a press junket to Madrid to launch the new Emporio Armani fragrance, Diamonds. Several weeks earlier, she says, she was in Cannes dressing "a lot of stars. At the after party at the Hotel du Cap in Cannes, I looked around the room, and there were five tables?George Clooney's table, Scorsese's table. And I thought, These are real friendships, not just product placement...
...their own wardrobes, both Roberta and Silvana wear Giorgio Armani, naturally. "I have a velvet tuxedo from 1995 that I still wear all the time," says Silvana, who sneaks a little bit of Polo Ralph Lauren into her weekend wardrobe. "I can wear any Armani jacket from 20 years ago," declares Roberta. "It's timeless." But ever since she officially began doing VIP work for the company two years ago, Roberta has made sure that her wardrobe is 100% Armani. "My private life is public now too," she says, "so even my house is filled with Armani Casa furniture...
Silvana, who works with her uncle every day choosing fabrics and silhouettes, is preparing to launch an Armani Junior line next spring, including Baby, Junior and Teen. "It's the next generation of luxury consumers," she says, laughing...