Word: armanis
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Dates: during 2000-2009
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...Armani maintains that the company is on track for a glorious Y2K. Unlike competitors Gucci and Prada, Armani has been spending his cash--some $650 million in 1999--not on acquisitions but on tightening his control over the way his products are made, displayed and sold. Last month he bought two of the Italian factories that produce his signature White Label collection from conglomerate GFT, and he recently established an office in Singapore to run his Asian business. He has also bought back the franchise for his stores in Japan. The new accessories collection should be very lucrative, the company...
...Still, Armani is facing stiff competition on its home turf--men's suits--from the likes of Ermenegildo Zegna. And 19 years after its introduction, the younger and cheaper Emporio Armani collection is struggling to define its identity with the notoriously fickle 25- to 35-year-old market. That was one reason Armani hired Grossman, his first U.S. chief in five years...
...time being, Armani is running things himself, but he still needs to find replacements for Brusone and Grossman, and some see that as a good opportunity. Says luxury-goods consultant Armando Branchini: "Giorgio Armani products have great potential, but they need new ideas and new management--a new approach to the market." Armani himself agrees. Sort of. "Armani does not have the big brand problems of Nike and Coke," says corporate spokesman Robert Triefus. "Mr. Armani doesn't feel the brand needs to be reborn. But it's going through an evolution. Absolutely...
...original came out you didn't have the culture jam-packed with images of black athletes, actors and musicians defining what was cool. Back then, the very fact of having an aggressive, rebellious, stylish, smart black man as its hero thrilled audiences. Now you see Samuel Jackson in these Armani clothes, and there's nothing unusual or remarkable about him - I kept giggling to myself because he looked like the R&B singer R. Kelly...
...Clothes were weapons for the original Shaft, whose fierce styling created fashion conventions that survived for decades. Despite the Armani imprimatur, though, the new Shaft looks like a catalog shopper. He may have dissed the drug dealer Peoples in his Egyptian cotton as a "cheap knockoff mutha-----" but Shaft's own styling is unlikely to inspire any new look, precisely because its baldheaded, black-polo-neck-and-raincoat look has long since been a mainstay of R&B music videos...