Word: armanis
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...little on-the-job training, Cerruti sent Armani off to spend a month in a factory, where, Armani recalls, "I fell in love with textiles and began to understand the work behind each yard of fabric. That's why today, when I see anyone throwing away a sample of cloth, it's like cutting off my hand." He stayed with Cerruti and nourished until 1970; then, buttressed by Galeotti's perfervid reassurances, he decided to make his move as an independent designer...
...first, he called himself a consultant and hired out his designing skills to such manufacturers as Ungaro, Zegna and Sicons. Armani kept busy at the drawing board, while Galeotti took care of business. By mid-decade, Armani had begun to attract local attention and a bit of international interest. Fred Pressman of Barney's recalls working with Armani in "an office no bigger than 14 by 14," crowded with one huge table and a few cane chairs used for everything from long business conferences to quick lunches. Bergdorf's Mello remembers "buying a collection of Armani...
...receptionist remains-now promoted to the sales department-but the capital has grown apace with the headquarters, today located on the first floor of a 17th century palazzo in the heart of Milan. Frescoes cover the walls and ceiling of Armani's office, from which mythological characters gaze impassively at the modern furniture (including a couple of nifty long draftsman's desks designed by Armani), models, staff and assorted items of evolving wardrobe. Armani has positioned paneling and mirrors around the room so that the frescoes can claim his attention only from above. "In Florence, you would look...
...grand master of surreptitious sophistication who is portrayed in the Italian press as brooding, moody, uncommunicative and withdrawn-a Heathcliff with Magic Markers-Armani sets a fast pace and a high level of good humor and good will with his 26 employees. A trim, quick figure of medium height, with cobalt eyes, he is all compacted energy, like a jack just popping from his box, as he shows up for work around 9. He may begin his twelve-hour day by doing sketches, while his staff sorts out a regimen that, typically, has no rigid schedules or fixed appointments. Buyers...
Beginning usually with a sketch and a bolt of fabric, Armani will work out each of the 500 pieces he designs for his collections, most of which he will offer to buyers in a choice of three colors or fabric combinations. Occasionally, he will wrangle with Galeotti over the practicality of a design ("He will insist I've gone too far, that something is just not salable"), and often he sounds out staff members, whom he calls "my family." But all the designs, even his commissioned uniforms for the Italian Air Force, are Armani's. Unlike some...