Word: armco
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Dates: during 1970-1979
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...WILLIAM VERITY JR., president of Armco Steel...
...Hammer Blows. To call attention to its antipollution efforts, Armco Steel ran an ad showing its Ashland, Ky., plant under sootless blue skies. The headline: "Imagine a steel company giving up smoking. Imagine Armco." Potlatch Forests, Inc., a lumber company, has ads with scenes of forests and wildlife. One shows a sparkling, pine-flanked waterway over the headline: "It cost us a bundle, but the Clearwater River still runs clear." The message: Potlatch installed a filter plant to remove wood and bark deposited in the river by its Idaho logging operations...
Other protests are bound to come as industries start to fight pollution. In many cases, marginal operations might indeed be forced out of business when they have to take on the added burden of pollution safeguards. Armco Steel Corp., for example, closed eight old open-hearth furnaces in Houston rather than equip them with costly antipollution devices. This kind of shutdown can cause economic havoc. Some cases...