Word: armour
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Dates: during 2000-2009
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DiCicco still has a long way to go. He has identified a group of interested potential owners--including old hands Hendricks, cable baron Amos Hostetter and Cox chairman Jim Kennedy--but none have made any commitments. Nor have any advertisers. McDonald's, Coca-Cola, apparel maker Under Armour and Deutsche Bank sponsored WUSA exhibition festivals in Los Angeles and Minneapolis, Minn., this summer, but as McDonald's marketing executive John Lewicki puts it, "We're in wait-and-see mode...
...Indeed, Tsang has suffered more than his usually happy-go-lucky onscreen persona would suggest. He was the uncredited director for half of the infamous Jackie Chan fiasco Armour of God, and it was under his watch that Chan experienced his worst accident ever, which required brain surgery and a one-year hiatus. And Tsang's personal life hasn't exactly been a romantic comedy. His first marriage, in 1972, which produced two daughters?Wing-yee, now a housewife, and Bowie, today a popular TV personality in Taiwan?ended in divorce after four years. "I liked hanging out with...
When he started Under Armour, says Plank, "I decided to bypass athletic directors and go straight to equipment managers. They control what's on that field." After his initial sale at Georgia Tech in Atlanta, he maxed out his credit cards and hit up his mom and brothers for cash to set up a small production plant in Baltimore. That fall, Dave Campo, then equipment manager for the Atlanta Falcons, admired Georgia Tech's shirts and ordered 100--with long sleeves to protect his players' arms against burns from artificial turf. These were dubbed Turf Gear. Later, Plank...
Before long, Wood was a partner and vice president for sales at Under Armour. Kip Fulks, a former all-American lacrosse player at Maryland, tried on a shirt, then signed on as a partner and vice president for production. "It was like nothing I had worn before," says Fulks. "I knew it was going somewhere...
...company's big break came when director Oliver Stone used Under Armour in his football movie, Any Given Sunday. Stone called for a futuristic-looking jockstrap for Jamie Foxx to wear in a locker-room scene with Cameron Diaz. Plank had it stitched up, and seized the chance to plaster an Under Armour logo front and center. When the movie premiered in December 1999, Plank gambled his working capital to buy his first ad, a half page in ESPN magazine. That and the buzz about Foxx's eye-popping jock brought $500,000 in sales almost overnight and boosted...