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...Speedo isn't the only niche company seeking to expand beyond its base to the growing mass market in activewear. Under Armour, which began by making tight-fitting compression shirts for football players three years ago, is also wooing the nonathlete with a broader range of shirts and shorts with a more generous fit than their pioneering products'. Founded by Kevin Plank, a college football player who was looking for a dryer, better-fitting alternative to a cotton shirt to wear under his pads, Under Armour initially produced nothing but underwear. It wasn't long before athletes began looking...

Author: /time Magazine | Title: Motion Commotion | 9/11/2006 | See Source »

...like boxers or briefs?” he asked loudly. “Personally, I prefer these new Under Armour boxers. They feel really good on your balls...

Author: By Lisa Kennelly, CRIMSON STAFF WRITER | Title: There for the Bats and Balls | 11/9/2005 | See Source »

...addition to shopping online, customers are also leaning towards buying gift certificates as opposed to products, according to Jay Follayttar, a manager at City Sports on Brattle Street. Follayttar said that, while products from thermal clothing line Under Armour and the Red Sox DVD “Faith Rewarded” were the two most popular holiday gifts this season, he has noticed a distinct rise in the number of gift certificates sold...

Author: By Jeffrey P. Amlin, CRIMSON STAFF WRITER | Title: Square Bustles With Shoppers | 12/21/2004 | See Source »

DiCicco still has a long way to go. He has identified a group of interested potential owners--including old hands Hendricks, cable baron Amos Hostetter and Cox chairman Jim Kennedy--but none have made any commitments. Nor have any advertisers. McDonald's, Coca-Cola, apparel maker Under Armour and Deutsche Bank sponsored WUSA exhibition festivals in Los Angeles and Minneapolis, Minn., this summer, but as McDonald's marketing executive John Lewicki puts it, "We're in wait-and-see mode...

Author: /time Magazine | Title: SPORT: League in Limbo | 10/11/2004 | See Source »

...Indeed, Tsang has suffered more than his usually happy-go-lucky onscreen persona would suggest. He was the uncredited director for half of the infamous Jackie Chan fiasco Armour of God, and it was under his watch that Chan experienced his worst accident ever, which required brain surgery and a one-year hiatus. And Tsang's personal life hasn't exactly been a romantic comedy. His first marriage, in 1972, which produced two daughters?Wing-yee, now a housewife, and Bowie, today a popular TV personality in Taiwan?ended in divorce after four years. "I liked hanging out with...

Author: /time Magazine | Title: Let Me Entertain You | 12/14/2003 | See Source »

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