Word: armoured
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...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
That slogan has been at the center of the company's marketing campaign, and Under Armour has an equally muscular business: over the past five years, the company's comfy, moisture-wicking shirts and shorts have helped it grow at a blistering 65% annual rate. Under Armour, which had $640 million in sales over the past year, had been scoring on the stock market too, making Plank's shares worth some $1 billion at the peak. But as Plank prepares to move the Under Armour brand out of its comfort zone into the cutthroat, $18.3 billion athletic-footwear market...
...Stephen Chow movie Shaolin Soccer - then the highest-grossing film in Hong Kong's history - only to recut, dub and delay the new version's release for almost two years. When it finally emerged, many fans of the original thought it ham-fisted. In the Jackie Chan pic Armour of God, the brothers excised a narrative back story that had served to explain the tension between Chan's character and a love interest. Fearing such treatment when the Weinsteins acquired the award-winning Japanese animé feature Princess Mononoke, the film's producer mailed Harvey a katana - a Japanese long...
...cure a disease until you find out what’s causing it.” The founders of the fund cover all of its operating costs, so that money donated to the fund can go directly to research, the group’s president, Timothy W. Armour, said. According to Armour, the mapping of the human genome, new methods of statistical analysis, and advances in technology have come together in a “perfect storm” in which new advances in Alzheimer’s research have been generated. Tanzi said that while genetic mapping is currently...
Although Nike still enjoys the largest market share in the athletic-apparel sector, with 17.5%, Under Armour has been catching up to the sportswear giant when it comes to performance apparel. There Nike owns 37.5% of the market, while Under Armour has 30.5%. For compression apparel, Under Armour's signature product, the company maintains its dominance, commanding 61% of the market, to Nike's 15%. And that's where Under Armour executives plan to start building market share in the larger sportswear sector: from its base of loyal fans who initially go to the brand for specialty products but then...