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...Things have gotten a bit hairy," admitted British Lieut. Colonel Graeme Armour as we sat in a dusty, bunkered NATO fortress just outside the city of Lashkar Gah in Helmand province, a deadly piece of turf along Afghanistan's southern border with Pakistan. A day earlier, two Danish soldiers had been killed and two Brits seriously wounded by roadside bombs. The casualties were coming almost daily...
...Things have gotten a bit hairy," admitted British Lieut. Colonel Graeme Armour as we sat in a dusty, bunkered NATO fortress just outside the city of Lashkar Gah in Helmand province, a deadly piece of turf along Afghanistan's southern border with Pakistan. A day earlier, two Danish soldiers had been killed and two Brits seriously wounded by roadside bombs. The casualties were coming almost daily...
...then there were the daily frustrations of Armour's job: training Afghan police officers. Almost all the recruits were illiterate. "They've had no experience at learning," Armour said. "You sit them in a room and try to teach them about police procedures - they start gabbing and knocking about. You talk to them about the rights of women, and they just laugh." A week earlier, five Afghan police officers trained by Armour were murdered in their beds while defending a nearby checkpoint - possibly by other police officers. Their weapons and ammunition were stolen. "We're not sure of the motivation...
Still, at Under Armour's modest bricks-and-mortar headquarters on the Baltimore waterfront, it's pretty much all about the shoes. Plank and Peck are sitting at a table, talking kicks. "People know you're real when you're focused," Peck says, when asked if Under Armour's specialized trainers exclude a swath of potential customers--like weekend warriors and the average Joe who just wants something, anything, for the treadmill. Plank is preaching: The brand has proved itself in apparel and cleats and is ready for the next step. "We've paid our dues," he says. True...
...This article contains a table. Please see hardcopy of magazine.] The Prototype Trainer UNDER ARMOUR DAVID VS. BIGFOOT Under Armour is hot, but Nike has the money to kick it into the ground The SPARQ trainer NIKE $640 million Sales* $17.9 billion $45.5 million Earnings* $1.8 billion $1.7 billion Market cap** $32.2 billion Ray Lewis Famous endorser LeBron James...