Word: arnaz
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...Hollywood four months ago, Desi Arnaz sat down in solemn conference with a battery of pressagents, including a man from the sponsor, Philip Morris. Their problem: how to squeeze the maximum of publicity out of the fact that Desi's wife, Lucille Ball, was going to have two babies -one in real life, the other in their filmed TV show, I Love Lucy (Mon. 9 p.m., CBS). Suddenly inspiration struck one of the experts. Lucille would have to have her real baby by Caesarean section, wouldn't she? Then the date on which the Arnaz baby...
...needs a gimmick, and the memo had one. It was called "The Secret Gimmick about the Baby's Sex." This, too, required an inviolate pledge of secrecy until the release date this week: "The Ricardo baby will be a boy regardless of the sex of the actual Arnaz baby. Of course, if the Arnaz baby does happen to be a boy, then all writers and editors can assume that the producers of I Love Lucy are clairvoyant and possessed of sheer genius. If it happens to be a girl, the story (and the truth) is that Desi...
...films the Lucille Ball-Desi Arnaz TV show, / Love Lucy...
...President: husband Desi Arnaz...
...Love Lucy (Mon. 9 p.m., CBS). Lucille Ball & Desi Arnaz, back on the air with their first-rate comedy show...