Word: arnelle
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A few years ago, Home Depot started to think about its own improvement. Facing slow growth and fierce competition, the largest retailer of home-improvement products needed to reverse its potential fate in the tough business climate. Enter Peter Arnell, the advertising guru and product designer who has developed an...
"Gap had lost its style. It didn't have any edge," says Laird, who broke into the art-directing business working for Peter Arnell and then Donna Karan. Customers were fleeing too. In the 27 months before Laird's arrival, the Gap had suffered consecutive same-store sales declines and...
For a guy with so much influence--Donna Karan and Nautica are still clients--Laird is remarkably humble. A native of Nacogdoches, Texas, he studied architecture in college but ended up with a degree in marketing. After following a girlfriend to New York City, Laird found a job selling shoes...
The entertainment industry has discovered a new medium for generating a blockbuster: the wearable kind. "It's a whole new future of fashion that's driven by a lot of change and spirit and attitude and pop-culture currency, and those things are usually driven by entertainment artists," says ad...
NIP AND TUCK Oscar hasn't changed much in 70 years, so here are some designers' ideas for possible face-lifts. Alessandro Mendini and Alessi offer a female Oscar, far left, that looks more like a transsexual corkscrew. Paula Scher designed a giant letter O, left, which also works nicely...