Word: arnold
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...recent survey, Burns asked advertising creative directors and corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
...real assurance, however, may be that many utilities aren't counting on complete success. Rather, most plan to have extra people and manual work-arounds in place for critical systems, according to Jon Arnold, chief technology officer at the Edison Electric Institute, which represents the public utilities that generate more than three-quarters of the country's electricity. "People forget that electric utilities have equipment failures and outages all the time," says Arnold. He acknowledges that "it's not going to be a typical New Year's Eve" in 1999. But, he adds, Y2K "is not like a storm...
...Stravinsky befriended Robert Craft, a 23-year-old conductor who was to become his chronicler, interpreter and, oddly, his mentor in some ways. It was Craft who persuaded Stravinsky to take a more sympathetic view of Arnold Schoenberg's 12-tone school, which led to Stravinsky's last great stylistic development...
...having taken a sabbatical during their mastership, the Bosserts' time as Masters has not been without sacrifice. Bossert, who is also Arnold professor of science, said he "submerged" his research in order to dedicate more time to his position--a trend he hopes to reverse in the coming years...
...Arnold also believes that tradition and theceremony's history are an inseparable part ofCommencement...