Word: aromas
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Dates: during 2000-2009
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...favorite American pale ale). Oskar's sells a beer-flavored lip balm and some very intense beers. That means they're high alcohol (up to 10.5%, compared with 5% for a Coors) and have wads of hops--the green, pinecone-looking plant that gives beer its floral aroma and bitterness. In fact, bitterness is measurable (in International Bittering Units, or IBUS), and brewers are almost all men, so they tend to get competitive about how many IBUS they can get into a beer, no matter how insanely expensive and difficult it has become to get hops because of increased demand...
...coming up with new ways--from babysitting pets to personally delivering handmade soaps--to show how extra-hospitable they can be. New England's Taj Boston, for example, not only has fireplaces in many of its rooms but also has a fireplace butler who helps guests customize the aroma and effects of their fire with woods that they choose from a menu. "It is a sign of the times," says Sara-ann Kasner, founder of the National Concierge Association. "Everyone wants to be pampered. What used to be a fun amenity for the wealthy has become a trend for average...
...schultz was working in his native New York City for a housewares company when he first traveled to Seattle and stepped inside Starbucks--a narrow store with a worn wooden counter and bins of coffee beans--which sat across the street from Seattle's waterfront Pike Place Market. The aroma and romance captured his imagination, as the well-told story goes, and after a year of begging for a job, he was hired to do marketing. Two years later, a trip to Milan led to more inspiration. He returned to Seattle convinced that Starbucks should start opening espresso bars...
...java giant's new strategy puts the focus back on the coffee WHAT'S IN WHAT'S OUT Grinding beans in stores Will restore the coffee aroma; the new Pike Place Roast will be the first ground Breakfast sandwiches Hot sellers, but they sometimes overpower the scent of coffee MyStarbucksIdea.com A site invites customers' gripes and suggestions Reporting comp-store sales Too much focus on numbers means less focus on customers The Mastrena You can see the barista over this new espresso machine The Verismo The old machine gives baristas less control over the steaming of milk and blocks their...
Like generations of farmers before them, Ralph Erenzo and Brian Lee keep a still at their Hudson Valley granary and use it to concoct a corn bourbon with a smooth creamy flavor and sweet grainy aroma that would make any moonshiner proud. But what Erenzo and Lee are making isn't the illegal stuff of mountain legend and bootlegger capers; instead it's high-class hooch that is totally legal and helping lead a renaissance of handcrafted artisanal American spirits...