Word: aromas
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Uncorked Inventor: Gérard Michel, Laurent Villaume Availability: Now, $59.95 To Learn More: tasting-international.com Have you ever popped the cork on a fine Bordeaux or Chardonnay only to encounter a bitter taste and noxious aroma? About 5% of all bottled wine is tainted by a molecule in some corks known as trichloroanisole (TCA). Now a French company has devised a way to extract the TCA and restore the wine's bouquet. Pour the wine into the Dream Taste glass pitcher and insert a bunch of white plastic grapes, included in the kit. The faux fruit acts as a filter...
...covered the labels on 12 bottles to make sure we tasted without prejudice. During the tasting, two wine styles emerged. One was marked by a bright red color, had flavors and aromas of toasted cherry vanilla and was kind of clunky in the mouth. While this modern style of Brunello is flashier and gets more of the attention, all my friends preferred the more traditional style. Its color was brown tinged and its texture more supple. Flavor and aroma observations that we shouted out included black olive, summer cherry, cedar and forest honey, but to me a wonderful Brunello will...
...team of perfumers recently set out to create a new fragrance that would strike sniffers as imaginative, passionate, dynamic and "human." The three most promising bouquets were consumer tested in China, Brazil, Russia, Thailand, Germany and the U.S.--and then tweaked some more. The result, a fresh, fruity aroma, won't be dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff...
...competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that you're doing this to affect behavior, you've failed," says Peter Dixon of brand consultancy Lippincott Mercer, which...
Home fragrances are taking olfactory vacations. Slatkin & Co. has just introduced Cornelia Guest travel candles in flavors like Old Westbury, right, and Palm Beach. For more exotic tastes, Bond No. 9's Chinatown candle, far right, adds a distinctly New York City aroma to any home. --By Lily King...