Word: aromas
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...there's a rumor that if you know the right people, a particularly exotic combination of both can be arranged without too much of a hassle. When the sun goes down, the crowds thicken outside the 80-odd cantinas along the avenue, and pulsing jock-rock mingles with the aroma of stale beer and fresh vomit to form Revolucion's unmistakable atmosphere. "This is what the world knows of Tijuana," says Pepe Mogt, 31, smiling at the drunken humanity sprawled out before him. "It gives us a lot of material...
...would call a disorder. He's a synesthete--one of a small group of otherwise ordinary citizens who perceive the world in extraordinary ways. Synesthesia is a kind of crossing of sensory signals in which the stimulation of one sense evokes another; purple may smell like kiwi; the aroma of mint may feel like glass; letters and digits might scroll by in Technicolor. This week a few dozen synesthetes and the psychologists who study them will gather at Princeton University for the first meeting of the American Synesthesia Association--a society devoted to furthering research into the phenomenon...
What American export is hot in Japan these days? Cinnamon buns--big, gooey pastries with an aroma that could send you into insulin shock. In 1999, when Atlanta-based Cinnabon opened its first outlet there, 300 people lined up to buy its buns, says Gregg Kaplan, president of the chain. Rather than try to sell cinnamon buns in Japan on its own, the company partnered with Sugakico, a successful operator of a chain of ramen-noodle restaurants. Two years later, sales are five times as high at Japanese outlets as at those in the U.S. of comparable size and location...
...company was conceived as a wholesale business, but the cooking aroma led passersby to clamor for the doughnuts, a demand met by cutting a window through a wall to handle retail. An ugly conglomerate, Beatrice Foods, bought Krispy Kreme in 1976 only to spin it off to franchisees in a 1982 leveraged buyout. Today the family of Joseph McAleer Sr., who led the LBO, holds roughly 25% of the shares...
Radonsky is glad she came. It's like life on a farm, she says--"you breathe in the aroma...