Word: aromas
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...smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...
...Connoisseur's Book of the Cigar by Zino Davidoff. 92 pages. McGraw-Hill. $5.95. What really troubles a woman about cigars is not their aroma but the look of contentment that drifts across a man's face when he lights one up. No meat loaf could ever do that, and she resents it. This informative breviary of cigarabilia-kinds, sizes, shapes, how to light up, etc.-by a Swiss cigar dealer is unlikely to lessen that resentment. Mainly for men with a sense of humidor...
...moving lower, into junior high schools and occasional grade schools, where youngsters seeking ersatz maturity even gulp codeine-laden cough medicine. (Glue sniffing is expected to decline as word gets out that the largest maker of model-airplane glue is adding sickening mustard fumes to its product's aroma.) Washington's District of Columbia Addiction Center has uncovered pot users as young as eight years...
...then he borrowed from the banker Salomon Oppenheim to meet his payroll. Paranoiacally fearful of Socialist tendencies among his workers, he hired an agent to inspect even the "used toilet paper" for seditious notes. He also located his office above a stable so that he could inhale the "healthgiving" aroma of manure...
Mailer is scarcely more sparing of other Democrats. He writes of Senator George McGovern: "A Christian sweetness came off him like a psychic aroma-he was a fine and pleasant candidate but for that sweetness. It was excessive. Not artificial, but excessive, as the smell of honeysuckle can be excessive." He describes Gene McCarthy's followers: "Their common denominator seemed to be in some blank area of the soul, a species of disinfected idealism which gave one the impression among them of living in a lobotomized ward of Upper Utopia...