Word: arons
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SHOPPING FOR PERFUME with consultant Olivier Aron, whose Paris-based firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Estée Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks...
...best exposure goes to fragrances that fall in the middle of the alphabet, which is why Yves Saint Laurent fought to be placed under S instead of Y. The paradox: "No brand stood out anymore in-store, so only those which spent the most on advertising could thrive," says Aron, noting that Sephora has reversed the policy and now accents niche brands...
...external manipulation. When the Bomb dropped, people not only saw a weapon that could boil the planet and create a death-in-life; they saw yet one more proof of their impotence. We live in a world of "virile weapons and impotent men," wrote the French historian, Raymond Aron, shortly before his death in 1983. We saw a vision of the future in Hiroshima, but we also saw ourselves, and (again) we did not like what...
...perfect French intellectual for the media age, what's become of intellectualism? Can the philosopher's rarefied habit of mind survive in the spotlight? The criticism is not entirely new; BHL's earlier works were widely denounced by late, great French intellectuals like Deleuze, Pierre Bourdieu and Raymond Aron, who labeled his positions hyperbolic and rash. By contrast, Cohen laments, books like Who Killed Daniel Pearl? don't get a single bad review despite what he calls their unremarkable writing and problematic ethics. The reason, he argues, is that instead of breaking new intellectual ground...
Mixing glass with cement may seem strange, but that is what Aron Losonczi, a Hungarian architect, has done to create a transparent concrete called LiTraCon. Glass in the form of fiber optics allows light to filter through the material, creating a surreal effect. Available in sheets 2 in. or more wide, LiTraCon is as strong as regular concrete and can be used for walls, flooring or sculpture. It is on display at the National Building Museum in Washington through...