Word: aronson
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...butane cigarette lighter, with the first do-it-yourself replaceable spark wheel. Such innovations are expected to help raise sales from last year's $69 million to $77 million in 1965. That's quite a bit for a company started 70 years ago by a tinkerer named Aronson, who invented a one-motion cigarette lighter, dropped the A from his family name to make Ronson synonymous with lighters...
Company President Louis V. Aronson, grandson of the founder, does not want only a light-up image. Lighters and accessories represented 87% of the firm's $26 million sales when he became president in 1953; now they account for 64%, and the proportion is steadily decreasing. Faced with the necessity of diversifying or perishing in the 1950s after Ronson patents expired and imports undersold it, the company has moved into such activities as refining rare earths for color TV tubes and making hydraulic parts for jet planes and space satellites...
...Affable Aronson, a Naval Academy graduate ('45) who still talks of market testing in terms of "shakedown cruises," has gotten considerable mileage out of his fuel. Ronson's butane lighters led to butane candles, basement workshop torches, and the butane chafing dish. Just as Gillette sells razors cheaply and counts on blade refills for profit, Ronson prices its butane appliances modestly, profits from refill sales of the fuel...
...GOLDEN BEES, by Theo Aronson...
...GOLDEN BEES, by Theo Aronson. A busy book indeed: the gossipy story of all the Bonapartes and their clamorous pursuit of instant aristocracy...