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...brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature as prominently in its first American shop, which opened in January, the firm's determination to bring its game to the big boys is unchanged. The store is located...
...weekend, and the shelves in many of its 131 stores were bare. Perhaps it's a final party, just like Tsiknopempti, before things get leaner. A recent poll in the newspaper Ethnos reported that 73% of those surveyed said they were willing to make sacrifices to turn the crisis around. "Greeks know the days of living on borrowed money are over," says investor and economist Timos Melissaris. "The time has come to pay the bill." Lent, it seems, is going to last a hell of a lot longer this year...
...heard that the judge had ruled in their favor, they celebrated by taking their five children - who range in age from 4 to 12 - to Baskin-Robbins for ice cream. But the next day, they were back to their regular schedule. Lessons start at 9 a.m. and end at around 4 p.m. The school-age kids are learning all the usual subjects - math, science, etc. - with the help of textbooks and other teaching materials, in compliance with state law. The family has also joined a local group that organizes activities and field trips once a week for homeschooled children...
...success of Pride and Prejudice and Zombies kicked off a literary land grab, with publishers rushing spin-offs and clones of the quote-unquote original to press. (Note to self: Clone With the Wind? A Room of One's Clone? A-clone-ment?) As for Grahame-Smith, he turned around and sold a novel called Abraham Lincoln: Vampire Hunter to a large New York City publisher for a sum rumored to be in the mid - six figures. Bennett Cerf, founder of Random House, once remarked that the most surefire best seller imaginable would be a book called Lincoln's Doctor...
...necessarily pertain to the knockoffs. It wasn't an arbitrary mashup. Austen's novel is about the comedy and pathos of people whose lives are shaped by monstrous realities that they're too polite to talk about, namely money and sex. Zombies are just another unspeakable thing to tiptoe around. There's a certain dream logic to it, but it doesn't follow that the trick will work twice...