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Building such an atmosphere in London will be crucial. Plans are in place to put up dozens of big screens throughout the U.K. by 2012, mimicking the sites in and around Vancouver that offered people without tickets the chance to feel part of the action...
...venues outside of London should also help stoke Britons' interest. Within the sprawling, densely populated capital, though, organizers "need to carefully plan how they're going to control, handle and manage the crowds to make sure everyone's safe and not gridlocked," says Ed Hula, editor of Around the Rings, a publication on the Olympics. (See 10 things to do in London...
...deal of being all about the sports while treating merchandising like a necessary evil. Vancouver proved it doesn't have to be that way. The enormous success of the red mittens - sales of the $10 gloves generated more than $12 million for Canadian sports - "helped us clarify our thinking around what could become the iconic collector's item of the Games," says Manning-Cooper. 2012 umbrella, anyone...
...powerful music industry executive, arrived late to the boardroom of Universal Music Group's international head office in London after the company had suffered a particularly poor sales period. As he entered, he turned off the lights, leaving his executive team sitting nervously in the dark. He then paced around the room until finally uttering the words: "See that. Better get used to it. That's what it's like when you don't have any hit records...
...it’s all about the elusive postseason, the time when winners are made and dreams are broken. The future of fencing is around the corner, but for now, it must wait until after the NCAA Championships...