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...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
Read Richard Lacayo's blog "Looking Around...
...fingers, I lay on a couch by his pool watching chickens walk in and out of the house - a result of Strauss's survivalist training, which he also wrote a book about. And he wrote the definitive pickup book, The Game, so his very hot young girlfriend Ghita walked around in tiny white boy shorts, acting as our proofreader. It was like working at a publishing company on the Boogie Nights set. (See TIME's videos featuring Joel Stein...
...International Climate Day, the advertising screens in Times Square will broadcast real-time images from demonstrations from around the world. On that day, people will be gathering to form a massive number 3 in Israel, a 5 in the West Bank, and a 0 in Jordan at the point where their three borders meet...
...turned around, and I knew the defense wasn’t going to give up a goal,” Akpan said. “We were going to do whatever it took...