Word: arounders
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Dates: during 1940-1949
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...stab to the psychological soft spots of men & women. They appealed to fear ("Even your best friends won't tell you"), to snobbery ("Men of Distinction"), to romance ("She's lovely, she's engaged, she uses Pond's"). They spoke in euphemisms, wrapped like cotton around the harsh facts of life, and invented dread new diseases (B.O., Office Hips, Halitosis). They found that endorsements by real people, from tobacco auctioneers to movie stars, were astoundingly successful sales plugs. ("Fifty million women a week see movies," explained one adman. "They see these dames always get their...
...Thornton, Hartford, Ford), it is still a long road to a magazine cover or a four-color ad. Most agencies register far more models than they can possibly place, are little more than clearinghouses which keep the models' bookings, relay telephone messages, give them a place to sit around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook, trying to look like the advertisers' cryptic specifications ("We need the soap and motherhood type"). By great good fortune...
...preparation for taking over his new job at the end of this year, Storke decided to inspect all the Kennecott properties around the world, starting with the company's new titanium venture in Quebec into which-along with the New Jersey Zinc Co.-Kennecott was pouring $25 million. Boss of this project was Vice President Russell J. Parker, 52, one of Kennecott...
...carryings-on centering around Mrs. Kirby's boardinghouse on West Chestnut Street, where 18-year-old Elliot Paul lived for seven months in 1909, are as lurid and complex as the plot of a Faulkner novel, and though they are reported as unembellished fact, considerably less convincing. Scattered among accounts of excursions to local bars and bordellos, political picnics, Shriners conventions and early jazz sessions, are the tragedies of boardinghouse friends such as Donna Guillermina, a wandering Spanish aristocrat who died of eating too much burgoo at a political rally. Minor Paul characters are shot by suspicion-crazed alcoholic...
...gift that gets in the way of a good prose, and his recipe for flavoring his concoction is "salt-and-peppering the whole with many a dark adjective and adverb"-not to mention verbs. When Thurs wanted to get from one place to another, he "moosed," "giraffed" or "cameled" around the campus. Some other Feikema verbs: to clumse, to gulk, to fladder...