Word: arounders
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Dates: during 1940-1949
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Haile Selassie wrote from Addis Ababa for a supply of Little Blue Books; Admiral Byrd took along a complete set to the South Pole; Franklin P. (Information Please) Adams is a steady customer. For kings and commoners, Haldeman-Julius has one inflexible rule: cash in advance. He grosses around $500,000 a year, but the profit on the average Blue Book is a bare two-tenths of 1?. Even so, Haldeman-Julius, though still a talking Socialist, can indulge a taste for champagne and crepes suzette, keep up a 160-acre farm...
...poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order by eight staffers scattered around the world. One of these, William J. Fielding, who works for Manhattan's swank Tiffany jewelers, wrote the alltime bestseller: What Married Women Should Know (493,000 copies...
Last January, Hearst's King Features Syndicate decided to run an advertisement in Editor & Publisher for Westbrook Pegler's column. It began digging around for quotable puffs, had trouble finding any. Few people had ever said anything good about Pegler, who so seldom has anything good to say about anyone else. Finally, at the syndicate's prodding, Pegler remembered that "an old geezer named 'Seidlitz"-meaning, as everybody knew, of course, Literary Critic Henry Seidel Canby-had once cast him a few pearls of praise...
...Brookhaven, AEC doctors have fitted tiny lead shields around the adrenal glands of rats and turned on the radiation. These rats lived significantly longer than unshielded ones, proving that radiation does part of its damage by upsetting the hormone secretions of the adrenal gland. Other researchers found that treatment with female sex hormones increased rats' resistance to radiation. Out of such work may come techniques of immunization against the radiation hazards which, even without atomic war, are sure to become more troublesome in the future...
Radioactive Hornets. Brookhaven scientists discovered that ordinary hornets accumulate barium in their bodies. Since radioactive barium is one of the products of uranium fission, they intend to place hornets at key positions around Brookhaven's nuclear reactor. If the hornets become radioactive, the scientists will know that fission products are getting loose...