Word: arounders
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Dates: during 1990-1999
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...teenage girls walk around the far side of the store, trying to avoid her on their way to the dressing room, Schor's gaze pans and fixates on something in the distance. "Oh, this is very clever of them...
...follow her quickly back to the entrance, and just as the salespeople's sigh of relief becomes almost audible, she turns around abruptly to face the rest of the store and explains: "Whenever you enter a store, you instinctively go to the right. I don't know why, I didn't realize it myself until I read it somewhere. But for some reason people always go right...
...This space between cargo pants and sweaters begins to take on a whole new meaning as Schor elaborates: "The decompression zone is the spot where everybody stops to orient themselves. You shouldn't put anything important or expensive there, because people ignore everything immediately around them when they're orienting themselves to the store on the whole...
...Saving herself the six bucks, Schor replaces the catalogue in its stack, and makes her way back to the entrance. Passing back through the decompression zone, and navigating around the table displays, we escape through the front doors and end up back in the hustle of the square...
...They got a bad deal," she says, motioning to the right, which ends abruptly with a wall. "They should have had the door on the left." We don't move very much around this store. Clumps of hangars seem to be closing in on us, and there's no real place to move...