Word: arounders
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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
Though they may be only one step toward improving lives around the world, vaccinations are of the utmost importance. A simple inoculation can prevent common diseases that would otherwise cause death, and the Bill & Melinda Gates Foundation’s pledge acknowledges the very real possibility of improving global health via vaccinations. In that sense—and ignoring his unnecessary commentary about global priorities—Gates’s pledge for the coming decade is a wonderful and laudable example of an entrepreneur-turned-philanthropist...
Proponents of such initiatives may find it satisfying to rest on the anodyne logic that any aid is good aid. Others note that while it is easy to argue for critical analysis of health care delivery methods, people are dying all around the world. Both of these arguments are a disservice to the seriousness and complexity of the issues. Organizational approaches to global health are not always ideal, but at the very least they benefit from heterogeneous influences and collective input from individuals who all share equal standing. Gates’ authority does not benefit from this kind of democratic...
...country. Let's hope justice will prevail," Anwar said as he entered the packed courtroom on Tuesday morning with his wife Wan Azizah Wan Ismail and key political allies, including the venerated Muslim cleric Nik Aziz Nik Mat. In January, Anwar took his case to the people, holding rallies around the country where he claimed that the new sodomy charges had been trumped up to stop him from running for Prime Minister in the upcoming general election, an accusation the government denies. Though plenty of constituents like Aziz Maanan support him, the reception Anwar got from Muslim-majority Malays...