Word: arounders
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...King of Pop will take the world stage once more. Only in Hollywood could the unfinished dream become celluloid reality, in part because only in Hollywood do they know how to sell it. "This is a testament not only to Jackson's worldwide appeal and the outpouring of grief around his death but also to the marketing of this movie, which has been straight out of a business-school demo," says Steven Gaydos, executive editor of Variety. Sony spokesman Steve Elzer says the many features of the movie's release have created a "unique cinematic event." He may be right...
...mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around Jackson's birthday in August. He declined, and the mutual decision was for an October release. (See the top 10 Michael Jackson songs...
...Global Reach Perhaps only Michael Jackson could command premieres around the world, from the main event in Los Angeles to London to Seoul. All told, there will be 33 premieres, with 16 synched to begin at the same time and eight featuring a satellite feed showing red-carpet arrivals from the gala in Los Angeles. The numbers are staggering even to folks used to marquee-name statistics. Vivian Mayer-Siskind, who worked in the marketing department at Summit Entertainment for the launch of that other worldwide obsession Twilight, says she's impressed. "Michael Jackson is of a level that...
...just a small slice of their portfolios. "Is Walmart making money selling books at $8.99? Probably not," says David Heupel, a senior equity portfolio manager at Thirvent Financial in Minneapolis. "This is a mass-merchant move to draw customers to the websites." The hope is that you poke around for a book and then add other, higher-margin products to your basket...
...worst of the outbreak, it appears, is over. Since its peak around mid-October, the number of confirmed cases has steadily declined, a likely reflection of its incubation period and the receding floodwater. But with some areas expected to remain underwater for months due to still flood-swollen rivers and waterways, "the potential for more outbreaks is still there," warns Tayag. Last week the Philippine health authorities began distributing the antibiotic doxycycline in flooded communities, a procedure recommended by the WHO. Plans are now being readied for a large-scale spraying of saltwater into still-flooded areas to kill...