Word: arpels
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Dates: during 1970-1979
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Beauty clinics-notably those of Georgette Klinger, Elizabeth Arden, Christine Valmy and Adrien Arpel-cater to women who want treatments that they hope will keep their skin appearing young, smooth, wrinkle-free. Prices vary, but the average cost for a one-hour facial is $30. In Los Angeles, where looking good is an obsession, Aida Grey's baby-bottom-pink salon pampers 300 customers daily. They book their appointments as much as four months in advance, and their purses are lighter by $25 to $100 when when they leave. An ad for a $40 "Day of Beauty...
...doll-sized version of the kitchen iron, to soften the pores. This "face ironing" is followed by a herbal or seaweed steam facial, manual and deep-pore cleansing, a tightening mask and a makeup consultation. More and more men are showing up in skin-treatment centers too: 10% of Arpel's customers and 20% of Klinger's are men, while both Aida Grey and the Beverly Hills Neiman-Marcus are about to open salons exclusively for them. Reports Billye Newman, an Arpel's executive: "We're not getting the gay guy. We're getting...
...debatable whether all the alchemy doe:s much more than remind customers to cleanse their skin thoroughly and regularly-a good habit, like brushing the teeth. At the very least the treatments massage the psyche. Says Arpel's Newman: "We're cheaper than a psychiatrist, we're more fun, we'll listen to all the problems you want to tell us, and you'll come out looking a whole lot better...
...Adrien Arpel's 3-Week Crash Makeover/Shapeover Beauty Program, Arpel with Ebenstein
...Adrien Arpel's 3-Week Crash Makeover/Shapeover Beauty Program, Arpelwith Ebenstein...