Word: arquitectonica
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Dates: during 1990-1999
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...Florida"), the high-minded ("I've been obsessed with creating a new chautauqua") and the intriguingly original ("We want to build workplaces, pilot factories"). He has already rejected schemes by Stern and Gwathmey Siegel. A design competition going on among Helmut Jahn, Charles Moore, Aldo Rossi and the firms Arquitectonica, Morphosis and Kohn Pedersen Fox has so far produced accepted designs by Jahn, Moore and Rossi. Trying to realize this biggest dream has been "a nightmare," Eisner says. He doesn't know exactly what he wants, but he wants it to be amazing, and he wants it badly...
Unlike dreary discount stores or outlets of the past, which tended to be about as cozy as an airplane hangar, Sawgrass Mills has a Disneyesque ambiance that offers fun along with bargains. The innovative Coral Gables, Fla., firm Arquitectonica designed the mall in a wacky alligator shape, a nice touch considering its location at the edge of the Everglades. The Florida theme extends from the logo, a saw-toothed alligator, to parking-lot markers (a yellow toucan, a pink flamingo, etc.), to a windswept-looking Hurricane Food Court, complete with wind sounds and swirling banners. Shoppers stroll under palmetto trees...