Word: arriver
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Dates: during 1960-1969
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...Watching. The new marketing moves, Gillette feels, will once more give earnings that old smooth feeling. Even so, it warily watches Wilkinson, which now sells in 50 countries (v. Gillette's more than 100) and quietly slipped into France recently with low-key ads that announced: "Elle est arrivée-the Wilkinson Super Sword." In both France and Italy, Gillette produces lower-priced brands similar to Seven O'Clock that will be converted to stainless if the war heats up. Meanwhile, it receives royalties regularly from Wilkinson, whose blades and bustling business are based...