Word: arrow
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It’s very simple. You see a sticker, a yellow arrow pointing to a building, a car, a fire hydrant, a rock, a small dog, etc. You pull out your cell phone and text-message the sticker’s code to the phone number provided and then receive a short phrase of poetic or historical explanation that reveals the importance of the object. Then you place a few arrows of your own, and suddenly you’re part of a global community of people linked to each other through the expression of their love...
Ultimately, the project is about you and the arrows. To learn how to place arrows or take a look at the online arrow gallery, visit Yellowarrow.org...
...spread across the country and throughout the world. From Berlin to California, people are enlivening cities with these bright yellow stickers and with the forum for communication they provide. Anyone can get involved by going to the website or by simply text-messaging the code whenever they spot yellow arrow. It’s been called a game, a form of graffiti, and the largest performance art piece ever attempted. More than just a scattering of random arrows, the project aims to create communities and bring people together...
Another participant, Johanna Linsley, is a writer who used YellowArrow to create a game at the subway stop near her house. She planted an initial arrow that lead to a series of arrows underneath a nearby bench, each of which spoke in a different voice. Then last arrow under the bench leads to other arrows attached to a telephone booth, and so on. Linsley says, “I love the idea of there being this human subworld that exists inside this physical space around...
YellowArrow will be heading to Miami during the Art Basel Festival to curate a festival of their own by placing large light boxes yellow arrow all over the city. Then it’s on to Los Angeles to inspire more arrows there...