Word: arrowed
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...Mexican War, and of his exemplary conduct in the battle of Buena Vista said only, "I was under fire from 6 o.c. until 4." As artillery instructor at West Point, he taught the cadets with the same calm sobriety with which, during his Indian-fighting days, he removed an arrow from his chest...
This week General Electric Co. described something called a "rotochute," developed by Engineer I. B. Benson, to help bring rocket instruments safely back to the ground. It looks like a stocky arrow with two propeller-like blades hinged to the bulbous head that holds the instruments...
University Theater (Sun. 2:30 p.m., NBC). Sinclair Lewis' Arrow smith...
Cluett, Peabody & Co. Inc. is the biggest U.S. maker of brand-name shirts (Arrow), but its largest single source of profit is not from shirts at all. It is from "Sanforizing," a process for pre-shrinking fabrics now used for almost all U.S. cotton clothing. Last week, Cluett, Peabody invited a group of bigwigs to its Troy (N.Y.) home to look at a new $1,000,000 research laboratory and two new processes designed to 1) prevent wool from "matting," thus making it easily washable, and 2) pre-shrink rayon as Sanforizing does cotton.* Cluett, Peabody also showed...
Death of a Hero. The president's collar was quite a thing to wear. When Palmer took charge of the company in 1929, it was wilting badly. Cluett, Peabody sales, which reached a peak of $32 million in 1919, had been based on the Arrow Collar, as worn by women, and the clean-shaven, cleft-chinned Arrow Collar Man, a creation of Artist Joseph Leyendecker. From a million billboards and car cards, his coldly correct profile mounted on an Arrow choker gave feminine hearts a guide to male perfection. Like his culture mate, the tightly corseted Gibson Girl...