Word: arrowing
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Dates: during 1950-1959
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...from Stanford University ('29), put in stints as a copywriter with Detroit's J. L. Hudson department store, the May Co., Bamberger's and R. H. Macy before joining Y. & R. in 1935. He soon made his name along ad alley with his whimsical ads for Arrow shirts, Travelers Insurance and Borden's "Elsie the Cow" campaign. In 1943 he was made a copy supervisor and, after two years' service in the U.S. Army, became vice president in charge of radio-TV commercials in 1951, then director of both print and radio-TV copy...
...dogged fight to head off aggressive world Communism, Secretary of State John Foster Dulles has taken many a sling and arrow from behind. Last week Dulles was in the thick of a struggle to defend the beleaguered Chinese Nationalist island of Quemoy-from an attack begun and carried on night and day by Communist guns, backed by Peking's threats to conquer Formosa, and charged with tension by Moscow's bomb-rattling promise to throw the U.S. out of Asia. Yet Dulles had reason to wonder whether he did not have more to fear from his friends than...
...defense planning. The R.C.A.F. will gradually eliminate the nine jet squadrons that now guard the continent's northern frontier, replace them with radar-guided Bomarc missiles built in the U.S. Into the discard: Canada's pride and joy, the big, 1,500-m.p.h. Avro CF-105 Arrow interceptor, which cost $303 million to develop, has been in flight-test for six months...
...every spare nickel-to create from standard parts a car so far improved over ordinary hot-rods that it can be opened up only at Bonneville. The drivers race not against each other but against the clock, on solitary, screaming runs through the timing traps on the ninemile, arrow-straight course. "These men aren't a bunch of scatterbrained kids like the hot-rodders who race around every town in America," said Southern California Timing Association Director Jim Lindsley...
...Gordon family. Perhaps the maddest of the lot was Lord George Gordon,* hero of this excellent study of a neglected piece of British history. He attained notoriety in childhood, dressed up as Cupid at a soiree, by shooting visiting King Stanislaus of Poland in the face with a silver arrow. Unfortunately, destiny cast George Gordon for the leading part in a far more horrendous 18th century shooting match...